Agricultural Data Systems keeps farms connected and productive with Simplex Wireless IoT connectivity.
farms connected
Continents
years of technology innovation
Jonathan Gennaro
“I've worked with a handful of different IoT companies. Everything always seemed great at first, but it would end up turning into a nightmare. Constant outages, updates, and patches were such a headache for us and especially our customers. I’d get calls all the time from people asking what was wrong with their data plan, and I’d have to go through all the settings again.
With Simplex, it’s just like the name says: It’s simple. It just works. I know with confidence that if someone calls about an issue, it’s a user issue. I’ve never had a problem with Simplex. Their support is all in the U.S., and I've always been able to get a hold of someone within minutes. There aren’t many companies like this left. Truly a great company to work with.”
— Jonathan Gennaro, CEO at Agricultural Data Systems
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Smarter Farms
Agricultular Data Systems - Smarter Farms
Agricultural Data Systems helps farms and food companies manage workers and track products, supporting agricultural operations across the globe for more than three decades. Their tools help growers record millions of work hours each year, stay compliant, and keep costs under control.
With decades of experience, ADS designs systems that adapt to each farm’s needs, pairing rugged hardware with dependable connectivity. Cellular service from Simplex Wireless now powers their field devices, providing the reliability needed for nonstop operations, which is especially important in agriculture, where much of the work takes place in remote areas far from the office.
Reinventing Farming with Connected Technology
Agricultural Data System - The History
Carl Gennaro, founder of Agricultural Data Systems, started with a simple idea in the late 1980s: make it easier for farms to keep track of their workers and production.
While driving past a strawberry field one day, he realized farmers needed better tools to record who worked where and when. That idea sparked a journey that turned a small garage project into a global agricultural technology company.
Today, ADS has grown from those humble beginnings into a trusted partner for thousands of farms across six continents. They’ve evolved from building basic hardware to creating powerful software that connects the entire farming process, from the field to the packing house.
Here’s how their system works today:
- Real-time farm data is collected from rugged, field-ready devices.
- Software tracks labor, inventory, and traceability automatically.
- Managers see everything in one place for instant decisions.
- Personalized support keeps growers covered.
From one farmer’s problem to a worldwide solution, ADS shows how simplicity and innovation can transform agriculture.
Solving the Connectivity Challenge
ADS grew fast, but as more farms joined, many in remote areas, one problem persisted: unreliable IoT connections. Devices in the fields often lost signal, data stopped flowing, and managers couldn’t see what was happening in real time.
The team tested different carriers and SIM cards, but coverage gaps and complicated management slowed them down. Switching networks was costly and inconsistent. They needed a partner who could deliver simple, reliable, global connectivity without hidden complexity.
Device
Choosing Simplex Wireless for Reliable Connectivity
In 2024, ADS set out to replace its existing connectivity provider. The previous system was hard to manage, unreliable, and expensive to scale.
Simplex Wireless stood out for its flexibility, transparency, and reliability. With IoT Data SIMs that automatically switch between networks across the U.S. and Mexico, ADS is now able to unify its entire device fleet under one platform. Transparent pricing and flexible plans brought cost predictability, while testing confirmed strong performance, low latency, and smooth onboarding. Today, ADS manages thousands of connected devices seamlessly through a single, centralized dashboard.
From Complexity to Clarity
Today, ADS operates with reliably connected devices across the U.S. and Mexico, allowing the team to focus fully on its core business. Simplex Wireless provides responsive support, just a quick email or call away whenever questions arise. Billing is unified, and all devices are managed through a single platform with usage alerts that flag unusual activity automatically. With Simplex handling connectivity, ADS can concentrate on what matters most, powering smarter, more efficient farming.
Growing farms sustainably through technology
ADS continues to expand its impact across the agriculture industry by combining smart data tools, flexible hardware, and cloud-based analytics.
With Simplex Wireless’s reliable global coverage, ADS can bring its platform to even the most remote farms, keeping data flowing smoothly from field to cloud and supporting sustainable growth worldwide.
- Enables farms to expand efficiently with scalable, integrated tools
- Supports real-time monitoring and analytics in remote areas
- Provides the foundation for sustainable, transparent operations
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Count on Simplex Wireless to keep you connected
- Always Connected. SIMs and eSIMs automatically switch between multiple networks to avoid downtime
- Fast & Reliable Data. Low-latency, high-speed connections for devices that can’t afford delays
- Works Everywhere. Connect in 190+ countries with leading global carriers
- Easy to Manage. Monitor usage, set alerts, and control devices from one dashboard or API
- Flexible Plans. Pay-as-you-go, prepaid, or shared bundles, with transparent, predictable pricing
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